Sales management deals with the coordination of sales operations and applying specific sales techniques to close sales deals in a business organization's interest. It also involves the coordination of people, resources, and strategies of which communication is prevalent.
Generally, sales management communication flows through an orderly chain between the sales manager and sales reps, sales reps and customers, and customer and service representatives. Communication from a management perspective involves executive face-to-face meetings, computer and internet, written reports and documents, and phone calls, both within the sales team and between sales reps and customers.
The ideal sales executives avoid using complicated sales terminologies that customers may find ambiguous. They maintain a warm tone and stick to specific etiquettes. Sales offers must not bear deception or false promises. Transparency in communication helps foster a long term relationship with customers.