At multi-national corporations like Hewlett-Packard and Siemens, creativity can be a valuable tool in the workplace. According to statistics gathered by research firm StrategyOne, 80 percent of American workers feel pressured to perform work that is conducive to productivity over creativity. However, some studies suggest that creativity may play a big part in how efficiently employees perform work.
When staff members are encouraged to be creative in the office, they feel less confined by past operational methods, and are better able to conceptualize innovative products and practices that can help a company stay competitive in the modern market. Additionally, feeling free to think without boundaries enables workers to invest themselves more fully in their positions, leading to a stronger sense of loyalty to their employer.